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The average businesses operated today are average for two reasons alone.  One is image.  The other is ability.  Conducting a successful business is 40% image and 60% knowledge and ability.  Depending upon who is consulted, many individuals would say image is the more important aspect of business.  Those individuals would be correct. 

The phrase “Don’t judge a book by it’s cover” is very true, but despite that, most people form preconceived notions of a person or company within in the first 5 seconds of being introduced.  Initially, how a company or even an individual is perceived will make, break, or severely hinder any possible future business transactions.  How the company conveys their desired image is then crucial.

As the business world evolves into the 21st century, more transactions are becoming sightless transactions.  Rather than face to face business deals, computer screens and telephones are replacing a human face.  Often the only chance to communicate your products, services, or abilities is on paper, CD or DVD presentations, or LCD screens.

It’s quite difficult to grab and hold the attention of potential clients without a dynamically interesting graphic and quality title or catch phrase.  The emphasis on marketing and commercial advertising that many companies place can amount well into the millions and billions of dollars every year.  Some individuals frown upon this excess of monetary spending, however, put into perspective it serves a very effective purpose.  What is said and what image is conveyed is just as important as what isn’t said.  It is this constant flow of money that allows companies to continue to grow and generate revenue by creating new advertisements in order to maintain a fresh and pleasing image.

The overall business landscape is not made up of huge behemoths, but by the small to midsize business.  With sightless transactions replacing face to face business, the smaller companies actually can improve the chances of acquiring new business.  A professionally prepared image and name or title on a DVD and presentation materials can get a foot in the door. The quality of the outside packaging can be of more importance than what’s on the inside.

At this point, how a small company’s abilities and knowledge fulfill the potential target’s needs come into play, but always keep in the forefront what image is being displayed.  The products and services may fit the bill 110%, but if the potential client’s perception of image is unsatisfying, the client will make excuses which will be rationalized as to why they should look elsewhere.

From personalized baby shower gifts to a more sentimental idea, finding the perfect gift for new moms can be a challenge. The push present isn’t a new fad, though its recent resurgence has prompted many friends, families, and especially partners of pregnant women to start talking about what they are and where they came from.

A push present, also known as baby gift, push gift, or baby bauble, is a present that the partner gives to the new mother to commemorate the special occasion of the child’s birth. This celebration is marked by some sort of personalized gift, which is traditionally jewelry of any kind.

This one of a kind present can have its roots traced back to England and India. In England, new mothers were given elegant rings to commemorate their child’s birth. In India, mothers were given sets of gold jewelry for new babies. A mother usually received a more elaborate set for the birth of a baby boy, though baby girls were certainly celebrated with gold as well.

The first time the term “push present” was actually used in print was in 1992 by author Karen Heller. Until that time, the idea of a push present was largely passed around from person to person by word of mouth. Expectant mothers would drop hints, and families would suggest gift ideas. Recently however, the push present has become quite the presence in the media from celebrities receiving extravagant gifts. Fashion designer Rachel Zoe received a 10 carat ring from her husband Rodger in 2011, reality television star Peggy Tanous was given a Bentley in 2007, and Mariah Carey received a diamond and sapphire necklace from her husband Nick Cannon in 2011 after the birth of their twins.

There are no set rules of etiquette when it comes to push presents. As etiquette expert Pamela Holland says, “The standard is that there is no standard… This is far too intimate to have a rule.” Many women will let their husbands or partners know that they would love to receive a sentimental gift to celebrate the baby’s birth, though many men are now taking it upon themselves to find a meaningful and personal gift for the new mom all on their own.

Many women see push presents as a thoughtful opportunity to celebrate and commemorate their child’s birth. Whether its jewelry or another sentimental gift, the birth of a new child is always a happy occasion and should be celebrated.