Add Value in the Perception, the Package, and the Presentation

What would the world do if it wasn’t for “buzz words” – those sort of “shorthand” words that denote much a much larger meaning condensed into a short phrase or singular word. Somehow we all know the meaning of these words and phrases in their larger context or sort of know the meaning of them. One such “buzz word” is “Value Added.”

I have heard this used time and time again but wonder what people mean when they say it or what they understand when they hear it and nod knowingly. I take it to mean “adding something of value to a product or service to differentiate it from other, similar or even identical, products or services.” So, how does a business add value to a product or service to separate it from the pack and make it more desirable?

Many books have been written on this fascinating topic so in the short space of this column we’ll just be touching on the subject of adding value. It’s all about changing the buyer’s perception of value. In other words, giving the purchaser something they feel has value without adding substantially to the cost or lowering (gasp!) your prices. It could be the manner in which people are treated in person, on the telephone, or in written communications – friendliness and pleasant surroundings adds value. It could be in the package such as an attractive report cover, sturdy shopping bag, or careful packaging of a fragile item. Added value can be perceived from your integrity and policies – guarantees, the manner in which returns are handled, and convenience factors like extended hours or reminder services. Value can be added in the manner products or services are presented such as the way wine is presented with grace and showmanship at a fine restaurant or the way a hair stylist positions you to look in the mirror when finished cutting your hair.

When I hear someone tell me they sell a commodity, I pull out my buzzword and ask, “What are you doing to deliver a “Value Added” experience? I’ll ask the same question of you!

Practicing Good Horsemanship – Quieting Your Mind, Participating Fully in the Present With the Horse

Bring to mind a special moment you’ve experienced with your horse when there was an effortless “oneness” about something you two did together. During that special moment, do you remember what was going on in your mind?

Chances are, your mind was quiet. Because, as the best athletes know, such peak-performance moments never come when you are consciously thinking about what you are doing. Instead, your mind is so focused, so concentrated that it is still. You experience a quiet consciousness that keeps you very aware and present in the moment. Your mind and body are functioning as one. And you trust yourself to perform the goal you have chosen for your body to seek. Athletes refer to this state as “being in the zone.”

However, if you attempt to exercise control over this peak-performance state, it slips away.

But it doesn’t leave you. Instead, you leave it–because performing at your best only takes place when you are in the present. As a child, accessing the present was easy for you to do. But as you grew and became increasingly dependent upon words, there was more and more to distract your mind, including thoughts of the past and worries about the future.

For example, while busy working with your horse, perhaps you’ve experienced having an internal conversation start up in your mind.

When you become aware of such mental chatter, understand it for what it really is–an attempt by your verbal left brain to interfere with your natural learning process. Although your word-oriented left brain would rather you remained convinced otherwise, you are not dependent upon it for learning new skills.

In fact, because that part of your mind tends to pull you away to fret about mistakes of the past and worry about the what ifs of the future, your verbal left brain is really in the way.

Your horse needs you to remain in the present. It’s the only way you can be fully aware of and responsive to his moment to moment needs. Therefore, whenever you hear chatter going on in your mind, shine the spotlight of your attention on the words you hear. By exposing them for the distraction they are, you melt away their importance and free yourself to return to the present–unburdened by thoughts of the past or worries about the future.

Over the years, I’ve noticed that whenever I can get horsemanship students to quiet their minds and move away from their dependence upon words, they need little or no instruction. Instead, they are focused and participate fully in the present.

They practice an intense, yet relaxed, form of concentration. They are poised, confident, and trust themselves to explore, experiment, and make adjustments. They are keenly aware of the horse and the situation. They choose a path to pursue, using the horse to guide them. They know what to do without thinking–their actions come right out of the inside of the horse and right out of the inside of themselves. These students are teaching themselves–not through words, but by doing. I simply stand by and marvel as the process unfolds.

Each of us is hard-wired to do this type of pure, innate wordless learning where our body and mind are in harmony. This ability is there inside, ready for us to tap into–but first we must free ourselves from the words that so often block our way.

Using Video Presentations to Increase Affiliate Sales

Since you can actually find a lot of folks getting into online marketing, there is no wonder how the competition is becoming stiff. The challenge is always to make an effort and outdo some other affiliates and think of methods to be able to reach this.

What better method to wow your prospects and clients than to record and release best, total motion as well as streaming screen-captured movies. There is nothing like feeling your tough work getting paid by having your customers jumping up excitedly with a great deal of anticipation to buy your product right there and then.

You don’t need to go through trainings and education to be in a position to know how this program can work for your affiliate program. Any person can create breathtaking movies, from multimedia tutorials and also a step-by-step presentation available online. The method is like having your buyers seated next to you and staring at your monitor, as you show them the things they should see and hear. All this accomplished step by step.

Promote internet products and services making use of visual presentations. This really is an effective way of redirecting the site visitors straight to your very own affiliate website after they are finished with the video clip. Make the most of the presentation by putting your website location in the end and make them go there directly if they want added information.

Double your internet auction bids exponentially once you supply your site visitors a feel of what you have to tender.

Minimize confusion along with your customers. Immediately showing them what they loved in the first place is making them understand clearly the essence of your online program.

Notice that the principal objective of utilizing video tutoring is always to boost the revenue which is generated from the online program.

Try to focus into the goal that you have set upon yourself to and attain that with the use of the things that might be quite a lot of aid in maximizing your profits.