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In life, there are some situations that you will be called on to negotiate in order to get what you want / need. However, there will also be situations in which you have the time (and the budget!) to reach out and get outside help.

Getting outside negotiating help can be especially critical if the type of negotiation that you are preparing to start is of a very technical or detailed nature. If you can find someone who has “been there, done that” you can significantly improve the odds of being successful in the negotiations. Now the big question is just how does one go about hiring a negotiator?

The challenge in interviewing someone to do negotiating on your behalf is that negotiation is a very difficult job to do. The reason that negotiating is such a challenge is because it doesn’t just require one or two specific skills, but rather a whole collection of skills that we really don’t find in business.

At a very high level, a good negotiator has the ability to show good business sense while at the same time displaying a deep understanding of how people think and act. It is a rare thing indeed to find both of these qualities in a single individual. Couple that with any special knowledge or experience that you are looking for and choosing the wrong negotiator to represent you can appear to be all too easy.

The following 10 characteristics of a good negotiator are what you should be looking for when you are interviewing possible candidates. It’s going to take some probing on your part to uncover these traits, but it will be worth the effort:

1. Must have the ability to negotiate well with members of YOUR team. If the candidate can’t win the confidence of your team, how can you expect him to succeed in the negotiation with the other side?

2. Must show that he/she has the ability to construct a plan and the commitment to follow it through. The ability to realize that not all information may be available before the negotiation starts and the willingness to check facts and alter plans as new details emerge are also critical.

3. Did I mention the need for sound business sense? The ability to see through the fog of negotiations and identify the issues that will have an impact on your bottom line is key.

4. The ability to deal with both ambiguity (both before and during the negotiations) as well as conflict during the actual negotiations.

5. The willingness to aim high when setting goals for the negotiations.

6. The ability to realize that a negotiation is a process and the patience to wait for the other side to reveal more so that the process can move forward.

7. The ability to personally connect with both your team and the other side. Yes, negotiation is a business process, but the personal touch can make all the difference when it comes to closing the deal.

8. A realization that his / her personal integrity is what matters above all else.

9. The ability to, no matter how heated a discussion gets, listen with an open mind to what the other side is saying.

10. The self-confidence that is needed to see a negotiation through from start to finish.

Sales presentation training consist of selling techniques or sales pitch to persuade a client or customer to invest in or purchase a product. Sales presentation strategies are designed to initiate and close a sale of a product or service to a potential customer. The first step taught is first impression left on a potential client. Training teaches you how to appeal to the needs of a customer to help solve their problem. This lets the client know how they can benefit from your product or service. Meaning the beginning statement in presentation must grab the attention of the customer and be effective and memorable. Sales training teaches you to ask probing questions and be attentive listener this help to focus on a customers specific needs.

The benefits of following a sales presentation training will teach you the specific selling techniques to land a sale. Training connects you with the customer to discuss specific points that are unique to their needs. This helps to build up sales experience and allows you to use techniques that work to make the sale. Sales training teaches you how to present a product or service and believe in that product. Customers know right off hand if your are genuine about the product and if it will be worthwhile for them to invest in it. Training teaches you to how to get to the point to meet the need of the customer. Visual presentations such as PowerPoint or flip charts and advertisements draw out your creativity of what will work in a sales presentation and when you need to go back to the drawing board. The benefits of following sales training learned will teach you how to appeal to potential customers and be effective in selling.

Sales presentation training is offered by group workshops and one on one training. An individuals personal preference would determine if they want to learn one on one or in a group setting. If you prefer small groups, face to face and more in depth training one on one sales training is recommended. While if you want to be in a group setting or sales team training group workshops would be more beneficial. Business and colleges offers sales training courses and professional sales training to sellers so they can stay abreast of new ideas, innovative techniques and changes in the market to selling a product or service. Whether in a group workshop or one on one sales training you get hands on experience. And learning how to present a product does not take special skills, but getting training and following selling techniques will help you to be successful and make the sale.

Everyone uses negotiation tactics to get what they want, whether they’re haggling over the price of an item in a garage sale or discussing potential salary with a future employer. Most of the time, when you enter a negotiating situation you can expect the other party to use certain maneuvers to tip the scales in their favor. For example, you can expect a potential employer to offer you less money than they are actually willing to pay to give themselves negotiating room. And a buyer will usually act surprised at your stated price, no matter how reasonable it may be, to pressure you into lowering it.

Everyone uses these tactics, but that doesn’t mean that negotiations can’t be fair. Some tactics are acceptable, while others are downright sleazy. Tactics are part of the process, and you can use them and still maintain your negotiations on an honest level. In other words, the use of tactics doesn’t necessarily mean tricking or manipulating people.

Some tactics are simply tools to expedite the negotiation process; others are used to take advantage of the other person. To be successful in sales and business, you must be able to differentiate between the fair and unfair negotiation tactics so you can use the good ones to your advantage and deflect the questionable ones. Consider the following ten negotiation tactics and the methods you can use to deflect them:

Tactic #1: The Wince

The wince can be explained as any overt negative reaction to someone’s offer. For example, you might act stunned or surprised when your negotiating counterpart names their terms. This tactic tells your counterpart that you know your limits, which isn’t under-handed or dishonest. And wincing at the right time can potentially save you thousands of dollars. Keep in mind that when deals are negotiable, your counterpart will start high.

Of course, you won’t always be the wincer. Many times, especially in the sales profession, you’ll be on the receiving end of the wince. In this case, you can counter with the next tactic.

Tactic #2: Silence

In the negotiation process, silence can be your strongest tool. If you don’t like what your counterpart has said, or if you’ve made an offer and you’re waiting for a response, just sit back and wait. Most people feel uncomfortable when conversation ceases, and they start talking automatically to fill the void. Almost without fail, your counterpart will start whittling away his or her position when you use this tactic.

So what if you find yourself negotiating with a person who understands the importance of silence as well as you? Rather than wasting time in silence, restate your offer. Don’t make suggestions; just repeat your terms. This maneuver forces the other person to respond, and more often than not, they respond with a concession.

Tactic #3: The Good Guy/Bad Guy Routine

This sleazy tactic is often used in movies, where two detectives are interrogating a person who’s just been arrested. One detective seems unreasonable and inflexible, while the other tries to make it look like he or she is on the suspect’s side. This tactic is designed to get you to make concessions without the other side making any in return.

If you find yourself in a good guy/bad guy situation, the best response is to ignore it. Recognize this game for what it is, but don’t play along and don’t allow the good guy to influence your decision. The best technique is to let your counterparts play their game, while you watch out for your own interests.

Tactic #4: Limited Authority

This tactic is a variation on the good guy/bad guy routine, but instead of two people working over you, the one person you’re dealing with tells you that he or she must approve any deals with an unseen higher authority. Sometimes, this higher authority exists, but other times your counterpart will create this figure to gain an edge in the negotiation process.

So just because your counterpart tells you, “It’s out of my hands,” don’t automatically assume the person is being honest. In this type of situation, two options exist: one, ask to deal directly with this so-called higher authority; or two, test the limits of your counterpart. You may find that although the other person has used this tactic to force you into backing down, if you keep at him or her, you may get what you want.

Tactic #5: The Red Herring

This technique comes from fox hunting competitions, where one team drags a dead fish across the fox’s path to distract the other team’s dogs. At the bargaining table, a red herring means one side brings up a minor point to distract the other side from the main issue. Effective and ethical negotiators generally agree that this tactic is the sleaziest of them all.

When your negotiation process is bogged down with a minor problem, and your counterpart insists on settling it before they’ll even talk about more important issues, then you are probably dealing with a red herring. In this case, use extreme caution, and suggest setting the issue aside temporarily to work out other details.

Tactic #6: The Trial Balloon

Trial balloons are questions designed to assess your negotiating counterpart’s position without giving any clues about your plans. For example, you may ask your counterpart, “Would you consider trying our services on a temporary basis?” or “Have you considered our other service plans?” Essentially, these types of questions put the ball in your counterpart’s court, and the nice part about them is they aren’t really offers. They allow you to gain information without making a commitment.

When you’re on the receiving end of a trial balloon question, you may feel compelled to answer it thoroughly. To maintain your edge, resist this temptation and counter with another question. For example, if someone asks, “Would you consider financing the house yourself?” respond, “Well, if I did, what would your offer be?”

Tactic #7: Low-Balling

Low-balling is the opposite of the trial balloon. Instead of tempting you to make the first offer, your counterpart will open the process with a fantastic offer. Then after you agree, they start hitting you with additional necessities.

For example, say you see an ad for a product priced lower than other stores. But then after you agree to buy, the sales representative uncovers the hidden costs, such as shipping or installation. In the end you probably pay more than you would have at another store listing a higher price on the product. To avoid falling victim to this tactic, ask your counterpart about additional costs before agreeing to any deal.

Tactic #8: The Bait-and-Switch

Similar to low-balling, the bait-and-switch tactic should be avoided. Your counterpart may try to attract your interests with one great offer, but then hook you with another mediocre one. This tactic will almost always burn you, unless you can recognize it. If your counterpart were really able to offer a genuinely good deal, they wouldn’t have to resort to bait-and-switch.

Tactic #9: Outrageous Behavior

Outrageous behavior can be categorized as any form of socially unacceptable conduct intended to force the other side to make a move, such as throwing a fit of anger or bursting into tears. As most people feel uncomfortable in these situations, they may reduce their negotiating terms just to avoid them.

However, the most effective response to outrageous behavior is none at all. Just wait for the fit to die down before reacting, because emotional negotiations can result in disaster.

Tactic #10: The Written Word

When terms of a deal are written out, they often seem non-negotiable. For example, when was the last time you negotiated a lease, or a loan, or even a service contract that was typed up in advance in an official-looking document? You probably assumed these deals were non-negotiable, and for some reason most people make the same mistake of accepting terms that appear in writing.

The best defense against this tactic is simply to question everything, whether it appears in writing or not. You’ll inevitably run into some standard, non-negotiable documents, but it never hurts to ask questions. You may be surprised how many contracts actually are negotiable when challenged.

Better Negotiations in the Future

People have used these ten negotiation tactics for years, but that doesn’t mean they are always fair. So before you rush into your next negotiation situation, make yourself aware of these tactics and how they affect the process. When you learn the uses and defenses of these negotiation techniques, you can reach more mutually beneficial agreements and win more sales on better terms.

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